HOOKRA
HOOKRA
For DTC Health brands

See the best health ads. Learn why they work. Get the brief for your own.

Hookra collects the top Meta & TikTok ads from UK health brands and explains what makes each one work. It shows you the ideas no one has tried yet — and writes you a ready-to-film brief for your next ad.

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A real example from the ads we track

Strategy Brief
DTC Health · ads

White space

Only ads talk to the partner.

Every brand talks to the person with the health problem. Almost no one talks to the partner or parent who might buy it for them — that gap is wide open.

Clinical-trust creative

Underused — in a category built on credentials.

Generate brief

How it works — in 20 seconds

The feed, scored & decoded
Work with us

Not every team wants another tab open.

So we also do the work. An audit of the account you are running today, personas built from what is actually converting, or a creative strategist embedded in your team — all on the same corpus the software runs on.

Ad Account Audit

1 week

Find out why your ads work — and which angle everyone in your category is already shouting.

Fixed-fee project

Scoped and priced on a call

Enquire

Persona Sprint

2 weeks

Personas built from what actually converts in your category — not from a workshop whiteboard.

Fixed-fee project

Scoped and priced on a call

Enquire

Fractional Creative Strategy

Ongoing

A creative strategist embedded in your team, with the whole category in front of them.

Monthly retainer · 3-month minimum

Scoped and priced on a call

Enquire

See what each engagement includes