See the best health ads. Learn why they work. Get the brief for your own.
Hookra collects the top Meta & TikTok ads from UK health brands and explains what makes each one work. It shows you the ideas no one has tried yet — and writes you a ready-to-film brief for your next ad.
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A real example from the ads we track
White space
Only ads talk to the partner.
Every brand talks to the person with the health problem. Almost no one talks to the partner or parent who might buy it for them — that gap is wide open.
Underused — in a category built on credentials.
How it works — in 20 seconds
Not every team wants another tab open.
So we also do the work. An audit of the account you are running today, personas built from what is actually converting, or a creative strategist embedded in your team — all on the same corpus the software runs on.
Ad Account Audit
1 weekFind out why your ads work — and which angle everyone in your category is already shouting.
Fixed-fee project
Scoped and priced on a call
EnquirePersona Sprint
2 weeksPersonas built from what actually converts in your category — not from a workshop whiteboard.
Fixed-fee project
Scoped and priced on a call
EnquireFractional Creative Strategy
OngoingA creative strategist embedded in your team, with the whole category in front of them.
Monthly retainer · 3-month minimum
Scoped and priced on a call
Enquire