HOOKRA

Services

The software finds the pattern. We can run it with you.

Three ways to work with the team behind Hookra — an audit of what you are running today, personas built from what is actually converting, or a creative strategist embedded in your team.

011 week

Ad Account Audit

Find out why your ads work — and which angle everyone in your category is already shouting.

Your reporting already tells you what spent and what converted. It cannot tell you that four of your five best performers lean on the same cognitive bias, that your category is saturated with it, or which psychological angle nobody in your market is running yet. We score and tag every live ad in your account on the same rubric behind Hookra, then read it against the category.

Best for: Brands spending on paid social who can see what performs but not why.

What you get

  • Every live ad scored for hook quality and tagged on the psychological taxonomy
  • Your creative concentration map — the angles you over-index on, and the ones you have never tried
  • Category white-space read: where your competitors are crowded and where the gap is
  • A prioritised test list — the specific angles to run next, and why, in order
  • A 60-minute walkthrough of the findings, recorded
Fixed-fee project

Scoped and priced on a call

Enquire

Most brands take the test list and run it themselves. If you would rather we ran it with you, the audit fee comes off your first month of fractional strategy.

022 weeks

Persona Sprint

Personas built from what actually converts in your category — not from a workshop whiteboard.

Most personas are a stock photo, an age range, and a list of hobbies — and no one has ever written a hook from one. Ours are psychographic and evidence-led: built from the ads that are already winning on your customer, so each one carries the awareness stage, the belief to overturn, and the objection that kills the sale. They are shaped to be briefed from on day one.

Best for: Brands whose personas are demographic fiction and whose creative shows it.

What you get

  • 3–5 psychographic personas — awareness stage, core belief, dominant bias, buying objection
  • The angles that land on each persona, and the ones that reliably bounce
  • Proof: real ads from the corpus showing each persona being won, with the hook that did it
  • Message-to-persona map — which of your existing ads is talking to whom (and what is talking to no one)
  • The personas loaded into your Hookra workspace, so every brief you generate is matched to one
Fixed-fee project

Scoped and priced on a call

Enquire

The personas are the input the brief generator was designed around — they make every brief you write afterwards sharper.

03Ongoing

Fractional Creative Strategy

A creative strategist embedded in your team, with the whole category in front of them.

Hiring a senior creative strategist is a £70k+ commitment and a three-month search. This is the same work — the testing roadmap, the briefs, the read on what shipped — at a fraction of the cost, run by someone watching the entire category every week rather than only your own account.

Best for: Brands with a creative budget and no one whose job is deciding what to shoot next.

What you get

  • A monthly creative testing roadmap — what to shoot, in what order, against which hypothesis
  • Ready-to-shoot briefs written to the roadmap, not to a template
  • Fortnightly strategy call, plus async access — questions answered in hours, not sprints
  • A read on every test that ships, fed back into the next roadmap
  • Agency seats on Hookra included for the length of the engagement
Monthly retainer · 3-month minimum

Scoped and priced on a call

Enquire

Starts with the audit as month zero, so the roadmap begins from evidence rather than a kickoff call.

What you are actually buying

A strategist who has already read the whole category.

Every engagement runs on the same corpus and the same rubric as the product: hook quality scored on every creative, a psychological taxonomy underneath it, and a live read of which angles a category is saturated with. A freelance strategist brings taste and their last three accounts. This brings the evidence.

Where the corpus is deep — and where it is not

The benchmark library is deepest in UK DTC health: 17 UK DTC health brands across Meta + TikTok. The scoring rubric and the psychological taxonomy are category-agnostic — they travel to any consumer brand, and the audit of your own account works the same wherever you sell.

The competitive white-space read is sharpest where the corpus is deep. If you are outside health, we will tell you on the call which half of the work applies to you — and price accordingly — rather than selling you a benchmark we do not have.

Not sure which one you need?

Most brands start with the audit — it is the cheapest way to find out whether the problem is the creative, the angle, or the audience. Tell us what you are running and we will point you at the right one, even if that turns out to be the software on its own.

Book an auditJust the software