HOOKRA

Terms of Service

Hookra Ltd
Last updated: June 2026

1. Who We Are

Hookra Ltd ("Hookra", "we", "us", "our") is a company registered in England and Wales. Our registered address is 9 Beatty Road, London, N16 8EA.

These Terms of Service ("Terms") govern your access to and use of the Hookra platform at hookra.co (the "Platform"). By creating an account or using the Platform, you agree to these Terms.

For questions, contact us at: hello@hookra.co

2. The Service

Hookra is a B2B SaaS platform that curates high-performing ad creatives from Meta and TikTok, analyses them using AI, and surfaces psychological patterns to help performance marketers and creative strategists understand why creatives perform.

We reserve the right to modify, suspend, or discontinue any part of the Platform at any time, with reasonable notice where possible.

3. Eligibility

You must be at least 18 years old and using the Platform on behalf of a business or in a professional capacity to create an account. By accepting these Terms, you confirm that you have the authority to bind your organisation where applicable.

4. Accounts

4.1 Registration

You must provide accurate and complete information when creating your account. You are responsible for keeping your account credentials secure.

4.2 Account Security

Notify us immediately at hello@hookra.co if you suspect unauthorised access to your account. We are not liable for losses resulting from unauthorised use of your account where you have failed to keep your credentials secure.

4.3 One Account Per User

Accounts are personal to the individual registered. Sharing login credentials with others is not permitted unless explicitly covered by your subscription plan.

5. Subscriptions and Payment

5.1 Plans

Hookra offers the following subscription plans:

  • Pro — for individual strategists and media buyers
  • Agency — for creative and performance agencies
  • Hookra+ — for enterprise teams and advanced use cases

Plan features and pricing are set out on our pricing page at hookra.co/pricing and may be updated from time to time.

5.2 Billing

Subscriptions are billed in advance on a monthly or annual basis depending on the plan you select. All payments are processed securely by Stripe Inc. By subscribing, you authorise Stripe to charge your payment method on a recurring basis.

5.3 Price Changes

We may change subscription prices with at least 30 days' written notice by email. Price changes take effect at your next renewal date. If you do not agree to a price change, you may cancel before the new price takes effect.

5.4 Taxes

Prices shown exclude VAT where applicable. VAT will be added at checkout at the applicable UK rate. Business customers outside the UK may be subject to their local tax obligations.

5.5 Failed Payments

If a payment fails, we will notify you and attempt to retry. Access to the Platform may be suspended if payment remains outstanding after a reasonable period.

6. Cancellation

6.1 Cancel Anytime

You may cancel your subscription at any time through your account settings or by emailing hello@hookra.co. Cancellation takes effect at the end of your current billing period. You will retain access to the Platform until that date.

6.2 No Refunds

We do not offer refunds for partial periods on monthly or annual subscriptions, except:

  • Where required by applicable law
  • At our sole discretion in exceptional circumstances

6.3 Annual Plans

If you cancel an annual subscription, your access continues until the end of the annual period. We do not issue pro-rata refunds for the unused portion of an annual plan.

6.4 Account Deletion

You may request full account deletion at any time by emailing hello@hookra.co. See our Privacy Policy for how we handle your data following deletion.

7. Acceptable Use

You agree not to use the Platform to:

  • Violate any applicable laws or regulations
  • Infringe the intellectual property rights of any third party
  • Scrape, copy, or republish Platform content at scale without our written permission
  • Reverse engineer, decompile, or attempt to extract source code from the Platform
  • Use the Platform to build a competing product or service
  • Introduce malware, viruses, or any harmful code
  • Attempt to gain unauthorised access to any part of the Platform or its infrastructure
  • Use automated tools to access the Platform in a way that disrupts service for other users
  • Misrepresent your identity or affiliation

We reserve the right to suspend or terminate accounts that breach these terms without notice.

8. Intellectual Property

8.1 Our Property

The Platform, including its software, design, AI models, tagging methodology, and all content produced by Hookra, is owned by Hookra Ltd and protected by UK and international intellectual property law. Nothing in these Terms grants you ownership of any part of the Platform.

8.2 Your Content

You retain ownership of any content you upload or input into the Platform (e.g. notes, board labels). By submitting content, you grant us a limited licence to store and display it within the Platform for the purpose of providing the service.

8.3 Ad Creative Content

Ad creatives surfaced within the Platform are sourced from publicly available ad libraries (Meta Ad Library, TikTok) and are the intellectual property of their respective owners. Hookra does not claim ownership of third-party ad creatives. Your use of any creative content found on the Platform must comply with the terms of the original platform it was sourced from.

8.4 AI Output

Psychological classifications, confidence scores, hook analyses, and other AI-generated insights produced by the Platform are provided for informational and strategic purposes only. You may use these outputs within your business. You may not resell or redistribute AI outputs as a standalone product or service.

9. Data and Privacy

Your use of the Platform is also governed by our Privacy Policy at hookra.co/privacy, which is incorporated into these Terms by reference.

9.1 Your Data

You are responsible for ensuring you have the right to submit any data or content you input into the Platform.

9.2 AI Processing

By using the Platform, you acknowledge that ad creative content (hook text, transcripts, metadata) is processed via OpenAI's API for the purpose of generating psychological classifications. Personal data is not sent to OpenAI. See our Privacy Policy for full details.

9.3 Data Processing Agreement

If you are a business customer subject to UK GDPR or EU GDPR and require a Data Processing Agreement (DPA), please contact hello@hookra.co.

10. Confidentiality

Each party agrees to keep the other's confidential information confidential and not to disclose it to third parties without prior written consent, except as required by law. This clause survives termination of these Terms.

11. Disclaimers

11.1 No Guarantee of Results

The Platform provides intelligence and analysis tools to inform creative strategy. We do not guarantee any specific business outcomes, advertising results, or return on investment from using the Platform.

11.2 AI Accuracy

AI-generated classifications and confidence scores are provided as indicative tools, not definitive determinations. Confidence scores are surfaced prominently in the Platform for this reason. You should apply your own professional judgement when acting on any AI output.

11.3 Third-Party Data

Ad creative data is sourced from publicly available third-party platforms. We do not guarantee the completeness, accuracy, or continued availability of this data. Platform availability and data coverage may be affected by changes to third-party platforms outside our control.

11.4 Platform Availability

We aim for high availability but do not guarantee uninterrupted access to the Platform. We are not liable for losses arising from planned or unplanned downtime.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Hookra's total liability to you in any 12-month period shall not exceed the total fees paid by you to Hookra during that period
  • We are not liable for indirect, consequential, incidental, or special damages, including loss of profit, loss of data, or loss of business opportunity, even if we have been advised of the possibility of such damages
  • Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law

13. Indemnification

You agree to indemnify and hold harmless Hookra Ltd, its directors, employees, and agents from any claims, damages, losses, and expenses (including legal fees) arising from your breach of these Terms or your misuse of the Platform.

14. Termination

14.1 By You

You may stop using the Platform and cancel your subscription at any time in accordance with Section 6.

14.2 By Us

We may suspend or terminate your account immediately if:

  • You breach these Terms
  • We reasonably suspect fraudulent or abusive activity
  • We are required to do so by law

14.3 Effect of Termination

Upon termination, your right to access the Platform ceases. Sections 8, 10, 12, 13, and 15 survive termination.

15. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Any disputes arising from or related to these Terms or the Platform shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We will always try to resolve disputes informally first. Please contact hello@hookra.co before initiating any formal proceedings.

16. Changes to These Terms

We may update these Terms from time to time. We will notify registered users of material changes by email at least 14 days before they take effect. Your continued use of the Platform after that date constitutes acceptance of the updated Terms.

17. General

  • Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Hookra regarding your use of the Platform.
  • Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force.
  • Waiver: Failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in future.
  • Assignment: You may not assign your rights under these Terms without our prior written consent. We may assign our rights to a successor business.

18. Contact

Hookra Ltd
9 Beatty Road
London
N16 8EA
United Kingdom

Email: hello@hookra.co