Hookra vs Foreplay
Different jobs. Here’s the honest split.
Foreplay is the best cross-vertical swipe file in the game — if your job is collecting and sharing ad inspiration across many categories, you should probably use it. Hookra does a different job: it decodes one category completely, so you know why the winning ads work and what nobody in it is testing. This page is the split, played straight.
Pick Foreplay when…
- You work across many verticals — Foreplay’s breadth is exactly what a multi-category swipe file needs.
- Your team’s creative process runs on collecting and sharing inspiration, and you want the best tool ever built for that.
- You need LinkedIn coverage, or you want a huge community library to trawl beyond your own saves.
- You want the cheaper entry point — their Basic tier undercuts our Pro.
Pick Hookra when…
- You compete in UK DTC health — the corpus covers your actual competitors completely, not incidentally.
- You want to know why an ad works and what nobody in your category is saying, not just collect what exists.
- You want briefs that come out ready to shoot, generated from live patterns rather than assembled by hand.
- You’d rather have every ad in one category decoded than a sample of every category saved.
Side by side
| Foreplay | Hookra | |
|---|---|---|
| The core job | Collect, organise and share ad inspiration at scale — the swipe file your whole team works out of. | Decode one category completely — why its winning ads work, which angles are saturated, and what nobody is testing. |
| Coverage | Millions of ads across every vertical, saved from Meta, TikTok and LinkedIn by you and the community. | 17 UK DTC health brands across Meta + TikTok — every ad in the corpus, not a sample, refreshed on a rolling 12-month window with a curated set of proven winners kept beyond that. |
| Analysis | Your own tags, boards and comments; Lens connects your ad accounts to benchmark performance against the industry, generate reports and track key metrics. | Every ad auto-tagged with the psychological bias it pulls and the angle it takes, hook-scored, and tracked for how long it stays live. |
| Competitor tracking | Spyder follows any brand in any vertical and surfaces new ads as they launch. | Watchlists inside the category, with longevity signals — you see which competitor ads survived, not just which launched. |
| Briefs | Build briefs and storyboards by hand from the ads you saved. | Generated from a live pattern: hook, persona, beats, and a CTA matched to the awareness stage — written to hand to a creator. |
| White space | Not the product’s job — inspiration shows you what exists, not what’s missing. | The headline feature: because the whole category is decoded, "3 of 1,400+ ads speak to the partner" is a fact, not a hunch. |
| Pricing | From $59/mo (Basic); team workflow from $175/mo; agency tier $459/mo. | From £149/mo (Pro); Agency £299/mo with 5 seats and 10 client workspaces. |
| Trial | 7-day free trial. | 14-day free trial with 20 briefs included. |
| Built for | Teams and agencies working across many verticals who live in a shared swipe file. | UK DTC health brands and their agencies — people competing in the one category we cover completely. |
Foreplay details from their public pricing and product pages, July 2026 — check their site for current numbers.
The answer nobody puts on a comparison page: plenty of teams should run both.
Foreplay as the cross-vertical swipe file your creative team lives in; Hookra as the brain for the one category you actually compete in. They overlap far less than this page’s URL suggests. If budget forces a choice, the question is simple: is your job inspiration across many markets, or winning one?
The fastest way to compare is to look at your own category decoded.
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